7 Social Media Tips For Your ECommerce Website

Selling online has never been easier, and using social media marketing correctly can make it even simpler and more effective.

1. Create Valuable Content to Share

So that you have something to share on social media, create content that adds value to your audience. For example, create infographics, case studies, blog posts, and more, all designed to showcase your products to your audience.

2. Start Strategic Groups for People Who May Want Your Products

On Facebook, you can start a niche group for subgroups that might want to buy your products. For example, if you sell makeup, you can start a group for people who love makeup. On the group, you can do live events showcasing the makeup, showing how to wear it and even having a shopping network such as sales.

3. Work With Influencers on Various Platforms

A really great way to use social media is to contract with influencers on platforms that your audience loves. An influencer is someone who has a following that includes your target audience. They may unbox your item, use it in their videos often, or do a review.

4. Brand Your Social Media Platforms Properly

It’s very important that you find your brand voice. Some companies that have done a really good job of developing a brand voice for their products include Penzey’s Spices, Dove, and Dominoes. You can check them out for yourself to get ideas.

5. Engage Your Audience Often

Social media is supposed to be first and foremost a social interaction. That’s why it’s called “social media”. So many businesses make the mistake of making it a one-way thing. But, you should seek a conversation with your audience so that they feel as if they know you and you feel as if you know them.

6. Follow Your Customers Too

Don’t make it all one way. Be sure to like, follow, and reciprocate with your audience depending upon the platform. If you make it only one way, it’s not very friendly and isn’t a good way to use social media platforms. On Facebook, make sure you create a business page and possibly a public persona account so that you can freely follow your customers as your public personal profile has limits.

7. Integrate Social Sharing on Your Website

Let others do some of the work for you. Make it easy for them to share products by adding social sharing to multiple platforms on your site. Ask them to share and give them incentives to share, and they will.

It’s important to select the right social media platforms where you know that your audience exists and wants to see your information. That way they’re interested, will engage with you, and will respond to the things that you post.

Making Money Online in Uganda – A Quick Guide

In this ever changing world, it is always important for you to think outside the box and not rely on a single income or even rely on your formal job. Let’s face it, the world is increasingly becoming expensive and we would all love to live a certain life style. Unfortunately, not many of us can afford the lifestyle we would like to have, at least not with single formal employment. The fact that there is a high rate of unemployment today does not help the situation and this goes for both the educated and the uneducated alike.

This, therefore calls for ways of how to make extra money to increase your income base. One of the ways that you could make some extra money is online. However, the question would be how you go about making some money online, especially given that the World Wide Web is filled with con artists and some not so honest jobs. Contrary to what you might think, it is actually possible for you to make money online without necessarily doing illegal or immoral things. Below are some of the legit ways of making money online in Uganda that have been tried and tested.

Article or Content Writing and Rewriting

Writing is not only reserved for journalists but can be done by all who have a passion for it. If you love to read, then I guarantee that you can write as well, or at least you can learn to do so. There are a number of legitimate sites online that connect article writers to those who would like content to be written for them. Not that you will get a highly paying job as soon as you start, but like all things in life, your reputation will speak for itself. Slowly build a clientele and in a short time, you will have so much work to do, that you may not be able to finish it all. Some of the sites that you could start with are freelacer.com and fiverr.com among others. You could also look out for some blogs that are looking for paid content.

Affiliate Marketing

Sell other people’s products online and make money. Affiliate marketing is that simple. If you have your own products, you could sell those but if you don’t, all you might need to do is pay a small fee to access other people’s content and start marketing it or selling it on their behalf to earn a commission.

Start your own Website/Blog

You need not have a degree in computer engineering or programming to start your own website. There is so much content online as to how to start your own website right from choosing a domain to templates and design. Create your own website, post attractive or good content, get visitors and start earning money. However, for this to be a viable income generating activity, you need to employ some bit of creativity. Create a website that has content which will attract as many visitors as possible. Remember that the more traffic you receive on the site, the higher your earnings.

Surveys and Reviews

There are several websites online that offer payment for surveys and reviews of different products and services. You might be required to write reviews about certain products or take surveys on them. However, it will also require you to supply certain information to that website for example your credit card information or banking details. It might also require that you purchase the products or try out the services for you to be able to offer a proper input as to their quality. However, it is of utmost importance that you be careful when supplying your bank details since they can be used by fraudsters to rob you. In other words, only deal with websites that are genuine and remember that if a site is offering money that seems too good to be true, it probably could be a scam.

Virtual Assistantship

It is possible for you to work from home and work as a virtual assistant to businesses or companies that need help doing things like answering phones, responding to emails, data input and any other administrative support. You will most likely work with businesses that are too busy to do the work themselves and are looking for a work force that is not too expensive yet effective at the same time. You could choose to do this as a solo or make a company and partner with other virtual assistants especially if you are looking to dealing with big companies that might have loads of work. You too do not want to be overwhelmed and seem ineffective in the work given.

Data Entry

Many may argue that automation is threatening this kind of work today but I assure you there is still lots of data that needs to be entered in many companies in the world. This is one of the easiest jobs you can do online since it doesn’t require any special skill other than having a good typing speed and dedication. So if you get a data entry job, take it not for granted but do it effectively and it could bring for you some good money.

Gaming and betting

Gambling is also another thing that you could look into, though it is often best that this is combined with another job all together. For you to benefit from gaming, you need to do it responsibly and also understand the kind of game you intend to invest in. For example, if you are a football fan and understand the game and teams well, you are probably best placed to focus on betting on football than going into say, horse racing.

The ways of making money online at home are endless and it is not possible to exhaust all of them in one single article or go. But whatever you try, remember that like all other jobs, you may have to start small and slowly grow your business. You could choose to do online work as full time or simply take it on on a part time basis as a way of earning some extra money. Whatever you decide, the work is out there and you need only go out and search for it.

8 Tips for Purchasing a Website

It’s great to give wings to your passion! Buying an established website can help you unlock profit if you have taken the smart or better decision. Before you buy any website online, there are several factors that need to be taken into consideration. Here are certain tips every buyer should know before they execute the idea of purchasing a website online.

1. Get assures of having technical knowledge and skills
To run a website successfully, it is essential to have some kind of knowledge related to the website and how to maintain the website. Though some sites are quite simple to keep running, any e-commerce website needs to be constantly updated with products, offers, and content. Therefore, along with some business skills, you may also require a web developer’s skill such as working on PHP, JavaScript, or MySQL as you might not want to hire someone reliable for small tasks.

2. Look for existing traffic on the website
Always ask for Google Analytics report available on the website before buying the website. Don’t rely on the screenshots or other data as it may be forged as well. Ask for the user details with Google account to have a look at the analytics closely.

3. Know the type of website – Established or not!
The company who is getting excellent revenue for a time being might dry up in a few months if the website is not well-established with a solid analytics report. Ensure to go through the metrics of the past six months to find out monthly traffic, revenue, backlinks and the age of the domain name.

4. Look for the bad links
Always verify the website if there are any bad links such as penguin, or panda. Such errors are difficult to fix the problem, especially if you are running the business without any help. Hence, ensure to get everything in place before you take over the ownership.

5. Ensure to pay the true amount
The ultimate way of finding out if the website is doing well is through its past revenue data. Although the website might have the potential to do great, you will have to put in additional effort and money for brand awareness.

6. Be attentive towards any sharp drop or spike
In case you’ve noticed any sharp drop or spike in traffic, it can be an effect of something that did not go well with marketing.

7. Are the target audiences turning into conversions?
Conversion solely depends on the website marketing strategy. However, ensure to keep a check on your ads and its impact on the sales.

8. Things to take care of while closing the deal
It is highly recommended to not make the entire payment while closing the deal until you have received all the IDs, Passwords to the control panel, FTP, and hosting.

How to Use Keyword Match Types Effectively

Keyword match types essentially help a search engine determine how close the searcher must use your terms before your business shows up in the search results.

This is a way for you to more closely screen the audience that will click through to your website. The closer you require a match, the fewer clicks you’ll get because the fewer people who will see your advertisement. However, having fewer viewers if they’re highly targeted isn’t a bad thing.

There are different types of keyword matches that you can get.

Broad Match

This is the basic keyword type that is set up automatically by default. So, if you’ve chosen the keyword phrase, “yellow wooden ducks”, when someone searches for any of those words a search could result. That means when someone searches for “yellow”, “wooden” or “ducks”, your property could appear in the search results. As you can see this isn’t really very helpful.

Broad Match Modifier

Being able to modify the default of broad match is very helpful, because you can eliminate searches of individual words like “yellow” and “wooden” and only include searches that include either all the words or different combinations of the words so that the searcher finds what they’re looking for.

Phrase Match

You can also choose to have your search result only appear if the searcher enters the phrase within their search. So if someone typed in any words, but also “yellow wooden ducks” then your page will show up in the search results.

Exact Match

Of course, you can choose to have your property only show up with perfectly matched searches. So a searcher would have to type exactly as you typed it, “yellow wooden ducks” to find your property in the search results.

Negative Match

You can also further modify the keyword match type by including negative words. These are words that you do not want used to find your property. The negative matches are words that if they use them to search will eliminate your search from the results.

Content Match

This is when a search engine matches the search query with the content on your website. That’s why titles, tags, and ad text are important places to put keywords that people might use to find your products and/or services.

These match types are how the search engine connects keywords that you bid on to the searches conducted by your audience. Refining keyword match types can take a non-performing ad campaign and breathe new life into it without changing anything about the ad, or even really the keywords.

It’s just all about the matching structure and including negative keyword matches into the mix to help trim the ad views down to size, allowing only the most qualified candidates to see the ad. Having a well thought-out keyword marketing strategy is an important component of marketing online.

Whether you are writing keyword-rich articles or buying PPC keywords and phrases, it’s important to understand how it all works together so that you can spend your money effectively and experience a good return on investment.